The 2025 State of B2B Content Consumption: What's Changing, What's Working, and What You Need to Do Now

B2B buyers are consuming more content than ever--but they?re also taking longer to act. In this webinar, we?ll dig into the latest insights from NetLine?s State of B2B Content Consumption and Demand Report, including a record-breaking 27% YoY growth in first-party leads, a 7+ hour increase in the Consumption Gap, and a surge in C-suite engagement. You?ll learn why content formats like Playbooks outperform others in purchase intent and how timing, personalization, and follow-up strategies must evolve to keep pace. Join us to uncover the tactics that actually work in today?s slower-moving buyer landscape. We?ll share how to identify high-intent prospects faster, align marketing and sales to close deals more effectively, and turn content insights into revenue-driving action. This isn?t theory?it?s the data-backed roadmap to help you stay ahead in 2025.