What Most Companies Get Wrong About B2B Lead Generation (And How to Get Yours Right!)

Stop wasting time on dead-end leads! Join NetLine and Iron Horse to discover the proven follow-up strategies that transform casual form-fills into genuine sales opportunities--before your competition captures those buyers. If your lead generation efforts are delivering form fills but falling short on pipeline, it?s time to rethink your approach. In this session with NetLine and Iron Horse, we unpack where most lead gen programs break down?and how to convert top-of-funnel interest into real sales momentum. You?ll learn how to: Build follow-up sequences that align with the 30+ hour delay between lead capture and actual engagement?so you?re meeting buyers when they?re ready Use domain recall tactics to guide leads back to your owned channels for deeper, more meaningful interactions Time sales outreach based on cross-channel engagement signals to boost response and conversion rates If you're ready to stop chasing leads and start generating real results, this session is your blueprint.