Personalization in the AI Era: What B2B Marketers Need To Know and What They Should Do

The recent emergence of AI-powered technology marks a profound change in how B2B marketers can engage buyers. This is the start of the AI era. But how exactly will personalization be transformed by AI and how can you use these changes to your advantage? To find out the current state of the market, ON24 conducted a survey of more than 500 B2B marketers to understand the perceptions and plans of B2B marketers for AI-driven personalization. This report answers key questions and provides actionable recommendations, including: How marketers plan to use AI for personalization The content and experiences that B2B marketers will personalize The role of first-party data in driving personalization results Seven recommended steps to making personalization a reality Find out how AI will transform personalization ? and how you can make the most of it. Download now!